GTM is ready for AI.
But AI can’t perform with current GTM data and the infrastructure around it.
Everybody in GTM has the same problem.
It has not been solved for decades. The real-time environment necessitates incorporating live, accurate, up-to-date data.
If AI is a key element of GTM strategy for you or your customers . . .
Modigie’s SOLUTION
features two key elements:
Real-time data infrastructure for GTM
Live data orchestration for GTM AI
ROI on Day One
- The Market comprises over 200,000 companies in North America with GTM teams.
- GTM teams are pursuing 1,000 or more contact records per month.
- Typically 30% or 300 out of every 1,000 of those records are flawed.
- LiveRecord costs $750 for every 1,000 records processed, with lower pricing at higher volumes.
- Every bad record costs $100 in negative impact on a company.
- For every 1,000 records that are on average 30% flawed, the negative financial impact to the company is $30,000.
- The Turnkey LiveRecord and LiveGTM solution Verifies, Updates, and Corrects the majority of the flawed records with Live Data.
- Your break-even with LiveGTM starts after fixing the 8th flawed record out of every group of 1,000 records usually on the first day.
introducing
LiveGTM.ai
The Live Data Orchestration Platform enabling you to connect to the LiveRecord engine, in about 20 minutes.
GTM – AI adoption (IDC/Gartner anchors) vs. Data Trust (vendor decay scenarios)
THE GROWING TRUST GAP and The Market Paradox
Commodity contact data is the crude oil of GTM—static, sporadically verified (sometimes never), stored in a static database and monetized for years. Over 30% of GTM contact data decays annually, creating a growing trust gap between exploding AI adoption and decaying data accuracy. Feeding this flawed data into AI engines amplifies inaccuracies, producing flawed outputs and accelerating failure across the entire pipeline. The entire B2B universe currently runs on this data because it’s the only fuel today’s data platforms provide. At the same time, the same B2B universe is implementing AI, which cannot run well on the current fuel. This is the fundamental paradox that defines the $100B Static Data Crisis.
The Solution: Live Data, the Refined Fuel, at the moment of use.
The Turnkey LiveRecord Real-Time Engine and LiveGTM Orchestration Platform
AI, ML, deterministic + probabilistic + graph algorithms combined with real-time automated rules based processes performing at the time of use of each record ensures Verification, updating and reconciliation of records when they are used.
The LiveRecord Real-Time Data Integrity Infrastructure
LiveRecord™ Engine
Modigie’s core innovation is LiveRecord, the world’s first engine designed to resolve identities in real-time at the point of use.
| METHOD | HOW LIVERECORD™ USES IT | ACCURACY | GTM IMPACT |
|---|---|---|---|
| Deterministic | Exact matches on verified emails, phones, and devices. | 95-99% | CRM deduping, authenticated lead routing. |
| Probabilistic | Statistical patterns (behavior, timing, IP proximity). | 80-95% | Anonymous visitors, cross-device stitching. |
| AI/ML Hybrid | Combines all methods + AI continuous reinforced learning. | 90-98% | Real-time GTM graphs, behavioral sequences. |
